Retail & HospitalityClient projectLaunching soon · 2026
Sham StudioA studio on a ready platform: its own system in two days
A new photo and video studio needs a full system — booking, a café, finance, payroll, AI sales — by opening day, not after six months of development. The answer was to deploy a separate installation of the Envy platform with its own database and settings.
- days to deploy a separate installation
- 2days to deploy a separate installation
- pages in the studio system
- 100pages in the studio system
- roles: from director to barista
- 10roles: from director to barista
What we built
- A booking page: rooms with a gallery and panorama, packages, services, equipment rental, drinks
- A booking calendar and online requests
- Finance, cash desk and payroll: salary, commission, per task or hybrid
- A café with a POS and a kitchen screen, stock and purchasing
- CRM: loyalty, promo codes, RFM segments, referrals, gift certificates
- An AI manager on WhatsApp and “AI vs manager sales” analytics
Stack
- FastAPI
- MongoDB 7
- Next.js 16
- OpenAI · DeepSeek
- Docker
The studio opens with a full system from day one instead of a spreadsheet and a booking log — the platform has already been proven at another studio.
Questions
Sham Studio in brief
Who built the product, what it does and how to order something similar.
Who built Sham Studio?
Sham Studio runs on the Envy platform designed and built by 105, a Kazakhstan IT company ("105kz" LLP, Almaty, Astana Hub resident); the studio has its own separate installation.
What does Sham Studio do?
A studio on a ready platform: its own system in two days. Key features: A booking page: rooms with a gallery and panorama, packages, services, equipment rental, drinks; A booking calendar and online requests; finance, cash desk and payroll: salary, commission, per task or hybrid; A café with a POS and a kitchen screen, stock and purchasing.
Can we order a similar system for our company?
Yes. 105 builds apps for coffee chains and restaurants, booking systems, loyalty programmes and AI sales assistants around a specific business: a 1–2 week problem review, a clickable prototype in 2–4 weeks, then iterative development. Source code and documentation stay with the customer. Contact: info@105.kz, +7 (771) 803-44-47.
Cases
More in this direction
Envy
Envy is a management platform for photo, video and podcast studios by the 105 team: online booking requests with availability checks, a calendar for rooms, equipment and staff, CRM with loyalty and gift certificates, finance and payroll, a café POS, equipment tracking and cleaning checklists. An AI manager sells in WhatsApp and issues payment invoices right in the chat; Instagram Direct is built and awaits Meta approval. Each studio gets its own installation — this is how Sham Studio is launching on it.
- Booking and resources
- AI sales in WhatsApp
- CRM & loyalty
IsraBot
IsraBot is an AI sales and support manager for WhatsApp that is deployed on the customer's own server. It answers from a knowledge base with hybrid search, understands voice notes and receipt photos, replies by voice, runs reminders, follow-ups and broadcasts outside quiet hours and issues payment invoices right in the chat. A reliable delivery queue with retries, operator takeover, a 9-step setup wizard and a live catalogue from ERP; one instance serves several branches or brands. Instagram Direct is enabled once Meta approves the app.
- AI sales in WhatsApp
- Payment right in the chat
- Voice and receipt photos
BAL
BAL is the digital system of the Bal Bakery chain of bakery-cafés in Almaty: a guest app for iPhone and Android, a chain-wide admin, a QR menu, an order TV screen and a courier panel, all connected to the iiko POS. Guests order pick-up, dine-in via a table QR or a custom cake, pay right from the cart and collect cashback, levels and “every 5th coffee” stamps. The menu, stop lists, orders and branch load sync with iiko; the admin adds marketing with A/B tests and 36 reports. The interface is in four languages; the apps are going through store publication.
- iOS and Android app
- iiko POS link
- Cashback and stamps
Digital games shop ERP
ERP, CRM and a storefront for a PlayStation digital games shop that replaced running the business in Google Sheets. One purchased account is split into slots of different types, and the system tracks cost and profit for every slot and account; the storefront holds a slot for 30 minutes when an order is placed. The installer workspace reveals access details only after re-login, with a watermark and an audit record, and credentials are encrypted. An eight-stage pipeline, finance in four currencies, three WhatsApp connections with automations and a catalogue feed for the IsraBot AI bot.
- Slot-level accounting
- Installer & audit
- WhatsApp and AI bot
“Melting discount” loyalty
A café loyalty prototype we built for a marketing agency in 2025. A guest scans the table QR, registers with a WhatsApp bot and gets 10% off; the discount melts by 1% for every missed day down to a 3% minimum, and a next-day visit restores the maximum. The cashier gets a message about the guest's arrival and discount, the bot reminds those who have been away for more than three days, and a weekly draw picks three winners — the more often a guest comes, the better the odds. Two versions: on n8n with amoCRM and on FastAPI with an admin panel.
- QR → WhatsApp bot
- 10% → 3% discount
- Weekly draw
Next step
Discuss a pilot project
Tell us about your task — we'll come back with a data audit plan and an effect estimate within two business days.
- 1A 30-minute call: the task, your current systems, who makes the decision
- 2A review of data and processes, a staged plan with time and cost ranges
- 3A 2–4 week prototype or an 8–12 week pilot with success criteria agreed upfront
NDA from the first contact
Reply within one business day