EducationClient projectArchive project · 2024

Telegram webinar funnelA bot that gets parents to a free webinar

Ads brought parents to registration, but only a fraction made it to the evening broadcast. The school needed a Telegram funnel that remembers the source, reminds people at the right moments and leads them to a diagnostic after the broadcast.

telegram · webinardemo
9:41OOzatwebinar bot/startТегін вебинарғатіркелдіңіз!Бүгін 20:00-де1 сағаттан кейінбастаймыз! ⌛ВЕБИНАРДЫБАСТАДЫҚ!Күнтізбеге қосуДиагностикалық тестWebinar funnelUTM from the link · 6 remindersAd click: utm = logikaA free material sent for the tagReminders 3 h, 1 h and 5 min beforeAfter the start: +5, +15 and +60 minthe last one links to a diagnostic test
messages before and after the broadcast
6messages before and after the broadcast
grades — the webinar's audience
3–7grades — the webinar's audience
the source is kept to the end of the funnel
UTMthe source is kept to the end of the funnel

What we built

  • The tag from the ad link is saved when the bot starts
  • A free material per tag and an “add to calendar” button
  • Three reminders before the start: 3 hours, 1 hour and 5 minutes
  • Three messages after the start: at 5, 15 and 60 minutes
  • A link to a diagnostic test in the final message
  • A phone variant: the lead goes to the CRM via n8n

Stack

  • Python
  • aiogram 3
  • MongoDB
  • n8n
Outcome
Every registrant gets a series of reminders and a test link, and the school knows which ad each parent came from.
DirectionEducation

Questions

Telegram webinar funnel in brief

Who built the product, what it does and how to order something similar.

Who built Telegram webinar funnel?

Telegram webinar funnel was designed and built by 105, a Kazakhstan IT company ("105kz" LLP, Almaty, Astana Hub resident) for the project owner.

What does Telegram webinar funnel do?

A bot that gets parents to a free webinar. Key features: the tag from the ad link is saved when the bot starts; A free material per tag and an “add to calendar” button; three reminders before the start: 3 hours, 1 hour and 5 minutes; three messages after the start: at 5, 15 and 60 minutes.

Can we order a similar system for our company?

Yes. 105 builds LMS, education platforms and CRM for training centres around a specific business: a 1–2 week problem review, a clickable prototype in 2–4 weeks, then iterative development. Source code and documentation stay with the customer. Contact: info@105.kz, +7 (771) 803-44-47.

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